Tanduay Blends Bar Tour

Since 1854, TANDUAY Asian Rum has been creating a spirit as intriguing in its silky smoothness and elegant flavor as the essence of the mysterious East. It remains one of Asia’s best-kept secrets and among the world’s most decorated spirits for generations to come.

In order to enter the F&B community in Shanghai, Tanduay Rum has hired M&M in order to support them with planning and executing a promotional bar tour with different bars and restaurants to promote their brand and product.

In every venue, they create a special cocktail menu for the night, featuring a cocktail each with a Taste of Tanduay Rum. Either a cocktail party or a Rum Pairing Dinner was hosted. Tanduay Rum took over bars and restaurants such as Perch, The Broken Dagger, Union Trading Company, Bull & Claw, Boteco, Tomatito, Pistolera, Gin & Juice, Mayita, Smokehouse, Border Bar, Crush & Bites & Bottle-O.