STB Bagel Chip Launch

Spread the Bagel (STB) was born from the simple hunger pains faced by Christine Asuncion. Since 2010, Spread the Bagel has established itself as the premier artisanal bagel name in Shanghai. To this day Spread the Bagel is committed to serving only the best bagels, salmon, deli meats, coffee, and desserts whether they are made in-house or provided by the city’s best chefs and food operators.

In July 2020, STB created a new product, bagel chips. To spread the word about their new & delicious product, they hired M&M to help organize a product launch party. A fun way to spread the bagel chips. The event was held at Perch with 40+ guests joining them for an evening filled with bagel chip appetizers & cocktails.