CRUSH Wine Bistro

CRUSH is a local bistro in Jing’An. They serve American/Asian fusion dishes focusing exclusively on the finest ingredients prepared with complex flavors and paired with a selection of over 200 organic and biodynamic wines.

Elliot Shay, owner of CRUSH needed assistance with creating more buzz about their new bistro. M&M worked with CRUSH to create content for their WeChat account, as well as designed marketing materials for their special promotions and products.

  • Services   WeChat Account Management, Content Creation, Copywriting, Translation, Graphic Design, Photography Services, Event Planning
  • Year   2021 - 2020

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Official WeChat Account

M&M created a standard article template for their WeChat account. Working together with CRUSH to brainstorm different deals, promotions and events that were communicated on this platform. 

Special Menus & Promotions

Besides CRUSH’s regular menu, they also serve special set menus for the holidays and host wine tasting dinners. M&M assisted in not only promoting this, but also designed the menu. 

Wine Sets

CRUSH created wine sets available for delivery for the Wine Lovers of Shanghai. In order to promote this, M&M provided designs for their different sets and help promoted it on WeChat.

Photography

For the holidays, CRUSH created new dishes for their Christmas menu. M&M provided photography services to capture these delicious dishes which was used to promote online.